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Get to Know Sonian - Part 6

  
  

hosted email archiving podcast

Greg Arnette, Sonian founder and CTO, recently did a PodCast interview with Cloud Computing expert, David Linthicum. David Linthicum is the CTO of Blue Mountain Labs, and an internationally known distributed computing and application integration expert.  
This is the sixth and last installment of David's interview with Greg. Listen in to learn even more about Sonian! This week, the focus is on the sales/adoption process, the different solutions available to solve this archival pain point and the future for Sonian's technology. 

David Linthicum:

When you are in, working with a company and prepping for your products; are you in there with other “clouds” or you’re typically the only “cloud” that does this particular service? Does customers understand the value of the service, have they already adopted say Salesforce or SaaS? 

Greg Arnette: 

The sales process kind of kicks off with the customers/prospects realizing that they have an archiving or information governance requirement. At that point, the organization understands that they lack archiving and starts looking at the range of solutions. Customers/prospects face three types of solutions:

  • First there are "old world solutions" requiring softwares provided by companies like Symantec, EMC, Microsoft… where the information would be stored on a company’s own hardware. Basically, it is "start on your own hardware and do-it-yourself".
  • Then, there are other "old world solutions" using a hosted service powered by legacy datacenter.
  • Finally, there are hosted solutions powered by cloud computing, like Sonian. This is were we are unique and differentiated in the marketplace. We are the only true & unique cloud computing powered archiving service that was build from the ground up to take advantage of horizontal scalability. Sonian has the ability to manage petabyte of information very cost effectively thanks to tremendous scale and compute power so that we can do queries and real-time searches across a very large dataset without impacting the customer’s performance. 

Sonian allows companies to take advantage of the cloud’s scale capabilities to do what they would never have been able to do on their own environment. For example, the customer has a 2TB dataset; it would take a fair amount of compute power to re-index that data very quickly. In the could, that could happen virtually instantaneously because you can bring up hundred of thousands of CPU instances on-demand and do work on parallel.

The parallel aspects of cloud computing and horizontal scalability are capabilities that traditional IT has not have access to before. Sonian is acting like an on-ramp application/service from customers to really get their feed in terms of what cloud computing can do as a positive characteristic to, further down-the-road, thinking about how IT department embrace cloud computing.

So, the adoption/sales process doesn’t require big wholesale thinking and big changes of mindset; it is really an on ramp type of thing to say “here is a taste of cloud computing. This what it’s doing for us today managing this archival problem and maybe down-the-road it’s going to do other things for us but we don’t want to make this big decision right now”.

David Linthicum:

What is coming in the future for your technology? What’s kind of the roadmap over the next couples of years?

Greg Arnette:

Sonian is already supporting all the different major email systems: Ipswitch iMail, Kerio, Zimbra, Microsfot Exchange, Novell GroupWise, Google Apps, Rackspace, Bluetie, Lotus Notes/ iNotes… all the major open-source and private-source, traditional enterprise communications platforms.  

The next big wave of innovation would be around SharePoint and files systems and other places where employees generate content. Our goal is to deliver actionable intelligence on all this dark data. Within the customer environment, all this information lives in separate data silos that don’t coordinate with each other. You have the email server, the SharePoint server, your files system and your instant messaging network. With Sonian, archiving all this content in near real-time capability, there is tremendous amount to be gain by really understanding the tone of this content because we have the capabilities of cloud computing to analyze all this information very efficiently and quickly.

Sonian is using advanced technologies taking advantage of cloud computing horizontal scalability, which then supports our capabilities of auto scaling, auto deployment and managing infrastructure expenses at a very granular and optimally efficient level. That keeps our costs low which in turn allow us to offer a lower cost to customers; it is a triple win scenario where the cloud is a big enabling factor.

But the cloud can’t be successful unless you right brand new software to take advantage of these new cloud eco-systems. You just can't take enterprise software and throw it up in the cloud and expect to get cost savings or expect it to be that much more reliable. You have to program to these aspects and that what Sonian has been doing for the last 3 years. 


That's it for our "Get to Know Sonian" serie. I hope that you learned everything about Sonian and its Hosted Email Archiving Solution. If you want to learn more or have other more detailed information, you will find everything you need on our website


Here are the links to the previous blog posts:
Part 1 - Sonian's technology / Issue solved
Part 2 - Typical customer 
Part 3 - Security in the cloud 
Part 4 - What customers need to prep for to be successful?
Part 5 - Pricing & Ease of adoption

 

David Linthicum Cloud Computing ExpertHosted by Cloud Computing expert David Linthicum, this podcast is a no-hype look at the world of Cloud Computing, focusing on how to prepare the traditional enterprise to leverage resources outside of their firewalls. This podcast talks about what's new, what's working, and has expert guests, including Sonian CTO Greg Arnette, who will provide you with the advice you need to be successful in the clouds.

Podcast | Cloud Computing Provider Spotlight: Sonian

Email Archiving migration for Novell GroupWise

  
  

 

imgresNovell Inc. announced yesterday that they agreed to be acquired by Attachmate Corporation (owned by an investment group led by Francisco Partners, Golden Gate Capital and Thoma Bravo) for $2.2 billion. Microsoft Corporation, through CPTN Holdings LLC, and Novell entered a definitive agreement that should result in the sale, $450 million in cash, of certain intellectual property assets.

Here is Ron Hovsepian, Novell’s President and CEO, declaration regarding GroupWise sale. "After a thorough review of a broad range of alternatives to enhance stockholder value, our Board of Directors concluded that the best available alternative was the combination of a merger with Attachmate Corporation and a sale of certain intellectual property assets to the consortium… We are pleased that these transactions appropriately recognize the value of Novell's relationships, technology and solutions, while providing our stockholders with an attractive cash premium for their investment."

Here is Jeff Hawn, Chairman and CEO of Attachmate Corporation, declaration. "We are very excited about this transaction as it greatly complements our existing portfolio... Novell has an established record of innovation, impressive technology and brand assets, and a leading ecosystem of partnerships and talented employees. The addition of Novell to our Attachmate and NetIQ businesses will enhance the spectrum of solutions we can offer to customers." 

Although an acquisition has been long anticipated, it is now apparent that Novell technologies, like GroupWise, face an uncertain future
. Moreover, the fact that an investment group is buying out Novell doesn’t bring more clarity regarding GroupWise’s future.

If you are thinking about migrating to a different mail platform, or staying on GroupWise, Sonian’s platform agnostic archive will keep you from worrying about what might happen to your email data
.

Sonian E-mail Archive 
is hosted (in Amazon EC2), easy to deploy, requires zero maintenance, and automatically adapts to the evolving technology landscape. Sonian Archive also provides you with:

  • Unlimited storage at no extra cost
  • Lowest total cost of ownership in the industry
  • Highest security and encryption standards (256 bit AES encryption standards)
  • Seamless integration into your existing GroupWise Post Office
  • Platform-agnostic solution supporting all the most widely used email platforms: Kerio, Zimbra, Ipswitch, Rackspace, Google Apps, Lotus Notes/iNotes, Microsoft Exchange… and others
  • Multiple deployment options to fit your company infrastructure
  • Intuitive and secure web-based management console and reporting tools
  • Zero-interrupt archiving
The news of the Novell acquisition is the perfect firepower to help you get your email archiving project approved. Now is the time to cross email archiving off your to-do list. 

DOWNLOAD THE WEBINAR: GROUPWISE ARCHIVE MIGRATION


describe the imageDownload this Webinar explaining the benefits and processes behind migrating your email archive to a hosted service. You will learn more about the ONLY Hosted Email Archiving service designed to support Novell GroupWise 

 

Get to Know Sonian Part 5

  
  

Hosted email archiving podcastGreg Arnette, Sonian founder and CTO, recently did a PodCast interview with Cloud Computing expert, David Linthicum. David Linthicum is the CTO of Blue Mountain Labs, and an internationally known distributed computing and application integration expert.  
This is the fifth installment of David's interview with Greg. Listen in to learn even more about Sonian! This week, the focus is on pricing and the technical knowledge required from Sonian's customers before installing the service.  

David Linthicum:

What is your pricing model? What kind of companies can benefit from your services? Cloud you walk me through the economics?

Greg Arnette:

The service is appropriate in the first time to medium-sized enterprises. But, the power of the cloud allow Sonian to take advantage of horizontal scalability. It can offer its services to small, medium or large companies. 

There is no constraint by capacity. Sonian can handle the need of a 10,000 employees company as well as a 10 persons company and bring the same efficiency and scalability. 

The pricing model is very simple and much cheaper than an on-premise solution; it's priced per-employee per-month. The archiving service ranges from $3 to $5 per-user per-month depending upon different discounts available based on the size of the organization. 
The service includes unlimited storage, so there is no kind of hidden storage fee at the end of the contract. Basically, an organization just need to sign up and go! It makes it very simple, it is part of the new theme seen in the market place around frictionless IT.

Sonian archiving service allows companies and IT managers to focus on business-related issues adding value to their business and let companies like Sonian focus on things that need to be done but don't need to be seen as a critical thing that the IT department manages itself.
This is the perfect outsourcing Software-as-a-Service (SaaS) deployment of using cloud computing, SaaS, web-based technology to solve this e-governance and information-governance pain point. 

David Linthicum:

How much technical knowledge does Sonian need from their clients before installing Sonian's archiving system? 

Greg Arnette:

Installing Sonian's archiving solution is a real quick and easy task to do. It requires almost the same basic knowledge as as to administer an Exchange server or any kind of email server technology.  
Sonian can lock down connections between customer's on-premise network and the slice of the cloud Sonian operates from. You basically turn on journally on the Exchange server. The customers can decide to have their information being pushed with secure SMTP with TLS or Sonian can fetched the data over a secure email protocol like IMAP or POP.

It really matches into the security and access designs that modern enterprises are employing these days, as they realize that, a lot of their workers are going to be leveraging company IT assets by working on remote devices. 

In essence, we can think about the cloud as kind of being purposed into a very specific solution set and it is not this sort of idea of the big wide open public cloud; it is just a mass of computer horsepower and storage technology that can be harnessed to solve this pain point. 

Customers can take advantage of Amazon import service. It allows customers to ship physical media and the data that can be encrypted on this media to a secure processing facility. With the Sonian workflow added on to that Amazon import service, that information on physical media can be uploaded into the cloud in matter of days
It is a really quick way to get terabytes and terabytes of legacy data from on-premise systems to the cloud, without having to worry about the capacity of a T1 line or the data center connection from the customer to the hosted service, thanks to high-speed data transitioning from on-premise to the cloud. 

Sonian also has a remote web service giving the customer the authorized access to a certain part of the internal network from the coud. 

That's it for this week. Part 6 is coming next week. You will have the opportunity to learn even more about Sonian and its Hosted Email Archiving Solution. 

Here are the links to the previous blog posts:
Part 1 - Sonian's technology / Issue solved
Part 2 - Typical customer 
Part 3 - Security in the cloud 
Part 4 - What customers need to prep for to be successful?
Part 6 - Sales/adoption process & future for Sonian's technology 

 

David Linthicum Cloud Computing ExpertHosted by Cloud Computing expert David Linthicum, this podcast is a no-hype look at the world of Cloud Computing, focusing on how to prepare the traditional enterprise to leverage resources outside of their firewalls. This podcast talks about what's new, what's working, and has expert guests, including Sonian CTO Greg Arnette, who will provide you with the advice you need to be successful in the clouds.

Podcast | Cloud Computing Provider Spotlight: Sonian

Email Archiving Models (Part III) - On-premise vs. Hosted vs. Cloud-Powered

  
  

(This is the part III of our 3 articles serie on Email Archiving Models - Click here for Part I and here for Part II)

On-premise Archiving


With the traditional on-premise model, archiving systems are completely located within a businesses’ data center, and the business maintains responsibility for the installation, configuration, and operation of the archiving system and underlying infrastructure.  The archiving software is installed on one or more servers (either as dedicated hosts or virtual machines), and archived data is stored on high-volume SAN or direct-attached storage.  With on-premise systems, customers experience fairly rapid migration of legacy data—attributable in large part to the physical proximity of the archive system to the legacy data store.

on-premise archivingHistorically, on-premise archiving software has been offered as a stand-alone system, but email vendors (such as Microsoft) have recently integrated basic archiving into their email server products.  Capacity management for on-premise archiving systems functions similarly to other on-premise systems (such as email), where businesses project their own storage and computing needs and procure infrastructure to accommodate needs periodically. 

The on-premise archiving model was the most popular model for early adopters of archiving solutions (particularly large financial services customers in the early 2000s).  Due to the cost and complexity of the systems, which require investments in hardware, software, and storage as well as ongoing operations and support, adoption of this model has been waning as of late.  Instead, resource-constrained businesses are turning to archiving services that are operated by third-parties. 

Hosted Archiving

In the hosted model, archiving systems are housed within an archiving vendor’s data center.  Unlike the on-premise model, customers are not required to install, configure, or maintain the archiving system or its underlying infrastructure—the vendors manage these activities on behalf of the customer.

Hosted archivingGiven that the archived data is hosted in the vendor’s data center, the customer only needs to be concerned with capacity management to the extent that it impacts pricing (as vendors’ fees can vary based on the amount of data in the archive).  Otherwise, hosted vendors shoulder the burden of capacity management.  Vendors benefit from economies of scale in procurement and operations given that they are serving hundreds or thousands of customers using one infrastructure (often a single data center).  In this model, customers focus on activities related to the archiving process and functionality, such as defining retention policies, searching for specific content, and exporting data for discovery

Many customers are attracted to the hosted model due the fact that it reduces IT complexity and offers cost savings relative to on-premise systems.  It is also perceived as a fairly low-risk evolution of the legacy model in that (unlike cloud-powered archiving, discussed below), the archiving system leverages traditional infrastructure technologies.  Unfortunately, this also comes at a price, as vendors struggle with many of the same issues related to capacity management, service availability, and large capital expenses that customers faced with their on-premise systems.

Cloud-Powered Archiving

Rather than operating their own infrastructure, cloud-powered archiving vendors build their applications to operate on top of cloud infrastructure from third parties, such as Amazon or Rackspace.  In this model, neither the customer nor the archiving vendor operates physical infrastructure directly.  The archiving vendor builds and maintains an archiving system (software layer) that is operated on top of cloud infrastructure. As with the hosted model, the customer focuses exclusively on the archiving process and functionality.

cloud-powered archiving

Of the three archiving models, the cloud-powered approach best capitalizes on the value that can be created through specialization, scale, and elasticity.  With this model, the infrastructure vendor, archiving service provider, and businesses are able to focus on their core competencies (operating data centers, developing archiving software, and facilitating business processes, respectively). Likewise, the cloud vendor procures and operates infrastructure at tremendous scale, enabling it to invest in world-class architecture while managing capacity and operations more efficiently than archiving vendors and their customers could achieve on their own.  This enables cloud-powered archiving vendors to offer the lowest prices in the marketFinally, cloud-optimized technologies such as ElasticSearch and Chef enable archiving vendors to maximize availability performance based on their customers’ real-time processing, bandwidth, and storage requirements.  

Some things are certain in IT...

Moving forward, growth in the volume of user-generated data will only accelerateThe number of restrictions placed on the management of that data will only increaseRequests (and demands) for data to support litigation, compliance, and business intelligence will continue to rise. IT leaders need to be prepared for the convergence of these trends that, if left unaddressed, will drain the productivity of their teams, increase storage expenses, and put the reputations and financial viability of their organizations at risk.

For most organizations, the only way to effectively address the data explosion is with a robust and effective archiving system.  Fortunately, customers have their choice of numerous vendors and at least three archiving models in the market today, and each offer unique benefits.  IT leaders should choose the archiving option that best suits their needs and budgets, and they should take action quickly—before an audit, discovery request, or regulatory inquiry arises that makes them wish they had.

(This is the part III of our 3 articles serie on Email Archiving Models - Click here for Part I and here for Part II) 


White Paper: Why Use Hosted Email Archiving

Why Use Hosted Email Archiving - Osterman Research White Paper

Download the Free White Paper: Why Use Cloud-Powered Hosted Email Archiving, In it, you will learn: Why you should archive your content, why hosted archiving makes sense, and the key issues to consider in selecting an email archiving vendor.

Email Archiving Models (Part II) - More Storage, More Problems...

  
  

(This is the part II of our 3 articles serie on Email Archiving Models - Click here for Part I and here for Part III)

off site storageAddressing the data explosion issue...

While the impact of fines and the publicity that they generate should not be understated, they are dwarfed by the costs born by all customers as the storage of user-generated data places an ever-increasing drain on our budgets, focus, and productivity.

Organizations have tried to address the data explosion by buying more storage. This is illustrated by the fact that EMC and Netapp recently reported year-over-year growth in storage sales of 33% and 41%, respectively, whereas IT budgets remained nearly flat during the same period.  In addition to the capital outlay, each new array consumes focus.  New servers need to be installed, networked, configured, maintained, backed up, and monitored by IT.  Each consumes valuable data center space, power, and cooling, and many are included in disaster recovery plans, de-duplicated, and replicated to a secondary site.  In the end, on-premise storage systems are considerably more expensive than a line item on a budget would ever reflect.

Beyond the direct and indirect costs of storage systems, maintaining large data stores also impedes the performance of our IT infrastructure and applications.  Mail systems buckle under the weight of giant data stores.  Network latency increases as backup windows span an ever-growing portion of the business day.  Users are less productive when their email servers are unresponsive.  Businesses risk losing profits when critical applications are slow and unstable.

Organizations of all sizes are struggling to address the “perfect storm” created with the unprecedented growth in unstructured data, the pressure to retain an ever-increasing share of that data, and the diminishing benefit of traditional storage products.  For most organizations, information archiving represents the only viable solution that addresses these challenges.

Archiving is the answer...

At a minimum, information archiving provides customers with a means to address the data explosion in a manner that satisfies regulatory requirements and reduces the burden placed on IT applications such as email.  In most cases, archiving provides significant storage and infrastructure cost savings.  In some cases, archiving enables IT to redirect focus and resources away from infrastructure and toward value-added activities.

It is no surprise then that cost-effective information archiving remains at the top of the list of priorities for IT decision makers.  Put another way—archiving is no longer a value-added service for IT; it is an essential component of the IT portfolio, and it is required to tame skyrocketing storage costs while maintaining compliance.  Organizations need to determine the archiving solution that best suits their needs.  While there are numerous vendors to choose from, the solutions generally follow one of three models: traditional on-premise archiving, hosted archiving, and cloud-powered archiving.

(This is the part II of our 3 articles serie on Email Archiving Models - Click here for Part I and here for Part III) 

Webinar: The Measurable Advantages of Hosted Email Archiving

cloud powered email archivingDownload the webinar to see how cloud powered archiving is changing the email archiving market and can help any organization significantly improve storage management.

Email Archiving Models (Part I) - Needs & Regulations

  
  

(This is the part I of our 3 articles serie on Email Archiving Models - Click here for Part II and here for Part III)

Hosted email archivingThe need for Email Archiving...

At the 2010 “Techonomy” conference, Google CEO Eric Schmidt asserted that we are now generating more data every two days than we generated between the dawn of civilization and 2003.  While this particular assertion received a great deal of (well-deserved) attention, his next point was no less significant: users such as you and I are the primary contributors to this explosion in data.  That’s right—our email, Facebook, Twitter, LinkedIn, instant messaging, files, SMS messages, videos, and pictures are the culprits, and nowhere are the implications felt more keenly than in IT.

We in IT have struggled for years to address the ever-growing impact of user-generated data.  Email is a great example; over the past ten years, mailboxes have grown from several MB to hundreds of MB and now the average corporate mailbox is allocated over 10 GB of storage—and the trend shows no sign of relenting.  Organizations now want to provide users with “unlimited” mailboxes that could contain hundreds of GB of data.

We are also tasked with managing new data types. Priorities related to improved collaboration, data loss prevention, and intellectual property protection are driving us to move files from client storage (laptop and desktop hard drives) to IT-managed storage and from simple network folders to complex systems such as Microsoft SharePoint and EMC Documentum.  The same issues are driving standardization around IT-managed instant messaging systems (like IBM Sametime and Microsoft OCS) rather than public IM (like MSN or Yahoo Messenger).  And IT is now being called upon to address the unmitigated rise of social media, blogging, and mobile communications as business tools

Regulations and Their Consequences...

The explosion in IT-managed data has occurred during a period when regulators are placing new requirements on the handling, retention, and disposition of content.  For example:

  • The United States Federal Rules of Civil Procedure (FRCP) require that organizations of all sizes maintain data archives that are readily accessible in the event of litigation.
  • The Sarbanes-Oxley Act (SOX) requires that companies preserve a variety of correspondences (including email messages) for a period of seven years.
  • The Financial Regulatory Authority (FINRA) and Securities and Exchange Commission (SEC) place numerous restrictions on financial services firms related to the management and preservation of email, instant messaging, and social media data.
  • The Health Insurance Portability and Accountability Act (HIPAA) requires that companies operating in the healthcare industry retain certain communications and documentation (which can include email messages and attachments) for a minimum of six years.

The list goes on and on.  In addition to the examples cited above, industries ranging from energy to state and federal government to education and the non-profit sector all fall under specific regulations that govern how user-generated content should be managed, and the penalties for non-compliance have never been higher:

  • In 2004, the SEC fined Bank of America $10 million for failing to retain and produce emails in accordance for SEC regulations.
  • In 2008, non-compliance with FRCP mandates compelled a judge in the United States to award $29 million to a plaintiff in a suit against UBS Warburg.
  • In 2010, FINRA fined Piper Jaffray and MetLife Securities a combined $2M+ for email-related failures

While the amounts may be modest in the scheme of the financial services industry, we should consider the reputational impact to the companies; particularly after FINRA published press releases referring to “supervisory and reporting violations” as well as “investigations of broker misconduct.”

(This is the part I of our 3 articles serie on Email Archiving Models - Click here for Part II and here for Part III) 

Archiving Email Made Easy

  
  

cloud data storageIf you were to change your archiving system today, assuming that you already have one, where would you direct your choice? Would you still invest tremendous amount of time, personel and money in upgrading/developing an on-premise solution; would move toward a hybrid solution or would you make the jump and adopt a cloud-based archiving solution?

Michael Vizard in an ITBusinessEdge’s article entitled “A Smarter Way to Archive” pointed out how painful it is to build an archiving system for an organization. Indeed, Almost any organization which wants to build its own archiving system has to face several, non-negligible challenges:

  • First, it has to decide what its needs/wants to archive, whether it’s emails, files, instant messages, SMS, voicemails or a combination of the cited elements.
     
  • Then, depending on the industry the company falls in; it will have to deploy some kind of eDiscovery tools, which would allow the company to be reactive and able to provide the required data in case of litigation or eDiscovery request.
     
  • An Email Retention Policy is a must have for any organization, especially when designing an archiving system. Any organization should have some policies, clearly communicated and understood through the entire organization, defining the rules/processes regarding data storage/retention.
  • Last but not least, all organizations, especially those falling in the following industries: finance, educational, government institutions and healthcare, have to be regulatory compliantWhat does this mean? It means that organizations must have an archiving solution allowing them to have some control over their retention policy and must be able to prove that the data is safely stored for the legally required period.

These are lot of parameters to take into account when an organization decides to build its own archiving system, and I’m not even focusing on organization doing business in heavily regulated industries such as financial services which has to comply with ever more regulations (such as SEC, FINRA, NASD, GLBA…) 

So the outcome is that most IT departments want to skip archiving because it can be a real headache for IT to put all the pieces togetherIt is like buying a kit car. When you buy a kit car, you are really excited by the results you foresee. But what you don’t realize, especially when you are not an expert, is the time, money and overall resources you will need, to reach you goal in a timely & efficient manner.

Archiving should no longer be thought as a complicated, should have, but an easy to implement, scalable must have. The best solution available nowadays is outsourcing this IT pain to archiving experts; moving from expensive on-premise solutions to cheap hosted solution. In the mean time, while outsourcing this archival pinpoint, why not taking advantage of the latest technologies out there and move your data to the cloud!

If you are still persuaded that an on-premise solution is the best fit for your organization, think about the “kit car” analogy again. It will last maybe 2 or 3 years, if you are lucky, but then it will start to fall apart and you will need to upgrade it, buy a new engine, new panels to keep it running... Organizations thinking about building archiving systems should outsource this archival pinpoint to cloud-powered archiving experts like Sonian and it will be as easy as leasing a car!
 

Webinar: Cloud-powered Email Archiving is More Secure Than "Do-It-Yourself"

Cloud storageDownload the Webinar presented by Greg Arnette, Sonian founder & CTO to see the advantages of using a Hosted Email Archiving provider rather than archiving your emails with an on-premise solution.

Shut Down the Email Monster With Hosted Email Archiving

  
  

Data overloadIn a recent article from the Computer World, Dan Tynan shared the six “IT’s biggest money wasters” and tried to advise readers “how to rescue precious resources from tech’s six most notorious money pits”. This is the perfect time to discuss such a subject as cloud computing is being discussed as never before, and IT departments across industries are trying to stretch limited budgets. Here are the six money-guzzlers according to the article:

- Dusty software licenses

- The paper chase

- Gold-plated service-level agreements

- The email monster

- Excess bandwidth

- IT projects gone wild

The one I will be focusing on today is “the email monster”. Email is often cited as the number one headache to deal with by IT executives. Email volume is expected to double by 2013, which adds to the already apparent storage and retention challenge, especially for enterprises. In order to give you an idea of the already massive storage headache, here is a quote from WilliowTree’s Douglass: “A 10,000-user organization without mailbox policies consumes an average of 30GB of storage per day from email messages alone”. And this is just a snapshot on a daily basis. Imagine what would be the number if you were to add instant messaging, SMS, voicemails and other employee-generated content that need to be archived for eDiscovery and compliance purposes!

Enterprises might be reluctant to shift their on-premise archiving solution to a fully hosted cloud alternativeone, due to the amount of time and money invested in on-premise systems. This is definitely understandable; I don't know any IT executive wanting to go to see his/her CIO or CTO and tell him that the on-premise solution adopted 3 years ago, which cost millions of dollars, is outdated. Even if IT executives know that the next solution for their data storage/management will be a cloud-based solution, they'll have to make sure that it intergrates with their existing infrastucture and on-premise solution to help amortize legacy IT investments.
On the other hand, a Hosted / SaaS Email Archiving solution might be the best answer for SMBs looking to outsource this IT headache to reduce IT-costs while staying at the top of the technology curve.

Gary Bahadur, CEO of KRAA Security quickly explains why a Cloud-based archiving solution is the way to go for SMBs. "For companies with up to 1,000 people, having an in-house Exchange architecture is a huge waste… Email is definitely one of those things that should be outsourced to the cloud. You no longer have to worry about the costs associated with hardware and software licenses, downtime, combating viruses, or emergency calls to IT admins at 3 a.m. A hosted email platform is backed up automatically, has a 24/7 staff, is more up to date on security patches, and is staffed by email experts instead of tech generalists. If you want to save some money, host your email."

What else could you ask for? The quote from Gary Bahadur summarizes the benefits of an Email Archiving Solution and the benefits that cloud compting brings to organizations, especially SMBs. 

Toolkit: Email Archiving Toolkit for Small & Medium Businesses

Save money with cloud computingDownload this free Toolkit (Webinar, data sheet, case study, Gartner study and latest news) to learn all the advantages of using a Hosted Email Archiving solution for Small and Medium Businesses. 

Get to Know Sonian - Part 4

  
  

Hosted email archiving podcastGreg Arnette, Sonian founder and CTO, recently did a PodCast interview with Cloud Computing expert, David Linthicum. David Linthicum is the CTO of Blue Mountain Labs, and an internationally known distributed computing and application integration expert.  
This is the fourth installment of David's interview with Greg. Listen in to learn even more about Sonian! This week, the focus is on the customer, and the preparation that needs to be done within an organization before implementing a Hosted Email Archiving solution.

David Linthicum:

What kind of things do you need to prep for within the enterprise to be successful with your service?

Greg Arnette:

Sonian has a very simple and has an easy-to-use feature set. For instance, an organization could be up and running in 15 minutes, whereas this would take weeks or months of deployment with an on-premise system which would require the acquisition of software and hardware and significantly increase the TCO.

With Sonian, powered by cloud computing, where software is a service application, a web-based UI allows the IT administrators to configure the account. Very simple changes on email servers need to be done and Sonian can almost instantly captures the data. It really takes a lot of friction out of getting a compliant archiving service getting up and running really quickly.

That's one of the thing that is attractive from our customer to Sonian, is the ability to take this all complicated pain point that was hard to solve and very expensive, and do very elengantly and very cost effectively going forward. Small and medium businesses as well as enterprises can benefit from a compliant, costs-effective archiving service that can be up and running in minutes. 

That's it for this week. Part 5 is coming next week. You will have the opportunity to learn even more about Sonian and its Hosted Email Archiving service. Next week, the focus will be on pricing and what we will walk you through the economics.

Here are the links to the previous blog posts:
Part 1 - Sonian's technology / Issue solved
Part 2 - Typical customer 
Part 3 - Security in the cloud 
Part 5 - Pricing & Ease of adoption  
Part 6 - Sales/adoption process & future for Sonian's technology 

 

David Linthicum Cloud Computing ExpertHosted by Cloud Computing expert David Linthicum, this podcast is a no-hype look at the world of Cloud Computing, focusing on how to prepare the traditional enterprise to leverage resources outside of their firewalls. This podcast talks about what's new, what's working, and has expert guests, including Sonian CTO Greg Arnette, who will provide you with the advice you need to be successful in the clouds.

Podcast | Cloud Computing Provider Spotlight: Sonian

Think All Email Archiving Companies Are The Same? Think Again.

  
  

Public vs Private cloudSo you decided to implement a cloud based archiving solution within your company to capitalize on the scale, flexibility and cost benefits that come along with cloud computing. Now you have the challenge of evaluating which cloud scenario is a better fit for your organization, private or public? Before you can answer this question, consider the needs of your company.  Is your company large or small, how much bandwith do you have to spend managing your infrastructure, and how much customization is needed? How much are you looking to spend and how sensitive is the security of this information?  These issues are addressed in a recent issue of the Processor along with some myth busters about private cloud computing.

Public Cloud                                                  

- Offer secure, inexpensive environments.
- Provide a wide range of services, efficiency and flexibility.
- Especially helpful for SMBs looking to cut IT expenses.

Private Cloud  

- For enterprises with specific and demanding security needs or customization.
- For companies looking for a more hands-on solution for their projects and IT infrastructure.
- For enterprises that have significant budgets and resources to deploy on a cloud initiative.

3 factors differentiating Public from Private clouds:

Pricing

  • For starters, what is your company looking for exactly?  If your company is simply looking for file storage or email hosting you might consider going with a public cloud, which is generally less expensive. Public clouds are especially helpful for SMBs that don't have the financial resources to build their own "private cloud". Public clouds still offer high security standards while allowing for unlimited storage and great scalability. 

Security

  • If you are dealing with extremely sensitive material, investing in a private cloud first could prove to be the stepping stone toward a public cloud. Managing an in house cloud not only ensures privacy, but educates IT personnel how exactly a cloud works and who needs access to the secured data. A private cloud also provides more hands on monitoring and control of both procedures and information. Once the company feels comfortable enough, it can implement a public cloud. It is important to understand that both public and private clouds use robust data encryption when information is transmitted via the cloud.         

Customization

  • Not all clouds are cookie cutter replicas of each other. While public clouds provide flexibility in terms of customization, private clouds can also be tailored to meet  specific demands. Not all applications will be supported by a private cloud which can be costly with upgrades, increase time demands on IT staff and create productivity headaches.    

Become familiar with the applications available to gauge the impact that a cloud based solution can provide. Once you decide on a public or private option, train other members of your team so there is an understanding of what improvements and changes will follow after the solution has been installed so the ROI and benefits of cloud adoption become clear to all.


Webinar: Cloud Security: What You Need to Know Before Moving Company Data to the Cloud 

Cloud Security
Download this Free Webinar presented by Steve Riley, Cloud Computing Strategist at Amazon Web Services and Greg Arnette, co-founder and CTO at Sonian. You will learn how the security of cloud applications can benefit your business.

2 Major Reasons Why you Need Hosted Email Archiving

  
  

headache
In a great article from CIO.com we learn how more and more corporate functions, and communication, including voice and video, are happening online. This article outlines how much trouble monitoring employee-generated content is to IT staff in organizations from a time, productivity, and morale standpoint. The issue being that organizations are so active online and communicating through so many different platforms that monitoring all the information and making sure that no intellectual property or trade secret is shared or stolen is a major pain for IT staff. Organizations of all sizes need to monitor and archive employee-generated for two major reasons:

  • The first, as regulations over organizations increase, corporate monitoring of emails, IM, SMS and social media created content should increase too. Organizations doing business in industries such as healthcare, financial services, education and government are especially exposed to regulations regarding corporate data retention. These companies could face compliance issues and eDiscovery requests it case of a litigation, which could lead to significant fines or, in the worst case, the company to go bankrupt!

  • Secondly, the amount of time it takes for IT managers to monitor so much information across different platforms, is decreasing the IT staff productivity and ultimately impacting the time they can dedicate to solve business-related issues. Indeed, Michael Workman, an associate professor at the Florida Institute of Technology, estimates that 20% of an IT manager’s time is spent on monitoring responsibilities. Imagine how much more productive the IT staff could be if it didn’t have to take care of all those monitoring responsibilities and could focus on business-related issues driving revenue!

One easy to way to solve the headache efficiently is to outsource the growing archiving pain to Hosted Archiving providers like Sonian. A Hosted Email Archiving solution is an affordable answer to the ever-increasing time and costs associated with keeping up with a compliant archiving policy. Here are 10 benefits that a Hosted Email Archiving solution brings:

  1. Ability to set up a realistic email retention policy.
  2. Ability to duplicate and retrieve archived data (Email, SMS, IM, Social Media, Voicemail) in its native format, quickly.
  3. Low TCO: no hardware or software costs.
  4. Fully compliant service for a growing number of regulations (GLBA, FRCP, FERPA, SOX, SEC, FINRA…)
  5. Ability to put legal holds on archived data
  6. Unlimited storage space at no extra cost
  7. Highest security and encryption standards
  8. Seamless integration into existing system
  9. 24/7 accessibility from any web browser
  10. Compatibility with many email platforms: Microsoft Exchange, Kerio, Zimbra, Novell GroupWise, Lotus Notes, iMail, Rackspace, BlueTie…

Webinar: The Measurable Advantages of Hosted Email Archiving

cloud powered email archivingDownload the webinar to see how cloud powered archiving is changing the email archiving market.

Get to know Sonian - Part 3

  
  

 

Sonian email archiving podcastGreg Arnette, Sonian founder and CTO, recently did a PodCast interview with Cloud Computing expert, David Linthicum. David Linthicum is the CTO of Blue Mountain Labs, and an internationally known distributed computing and application integration expert.  
This is the third installment of David's interview with Greg. Listen in to learn even more about Sonian! This week, the focus is on security, which is the number one concerns raised when thinking about moving archived data to a cloud. 

David Linthicum:

What about security? It’s always the big push back against cloud computing technology

Greg Arnette: 

There are two vectors regarding cloud computing security, there is data privacy and also data resiliency. The cloud offers a better story in both of those fields than an on-premise solution. On-premise data can be subject to physical loss or perhaps a rogue employee not treating data carefully. There are all kind of risks that data on-premise can have compare to the cloud environment. 

  • First of all, there is Data Privacy. When information is stored outside of a company's network, you want to make sure that it's encrypted with enough cipher strength to prohibit anybody seeing the content of that data, except from the customer that stored it up there. Sonian offers a sophisticated encryption model, which enables customers to be part of the encryption process. For instance, the customer can generate passwords that will be used to encrypt their data. 
    Sonian supports key duplication, key rotation and all the things a Chief Security Officer in a very large enterprise would look at to be confident they can trust an outsourced archiving provider like Sonian to be the trusted curator for all this archival information.
  • Then, the second aspect of security in the cloud is Data Resiliency. The cloud guarantees no physical loss and no data loss during the migration process; which an on-premise solution can't guarantee. The cloud offers tremendous resiliency and a 99.99% uptime for Sonian; meaning that when data is moved from an on-premise system to the cloud, it is never going to get lost. 

That's it for this week. Part 4 is coming next week. You will have the opportunity to learn even more about Sonian and its Hosted Email Archiving service. Next week, the focus will be on the customer and what an organization need to prepare to be successful with an SaaS Email Archiving provider like Sonian.

Here are the links to the previous blog posts:
Part 1 - Sonian's technology / Issue solved
Part 2 - Typical customer 
Part 4 - What customers need to prep for to be successful?
Part 5 - Pricing & Ease of adoption 
Part 6 - Sales/adoption process & future for Sonian's technology 

 

David Linthicum Cloud Computing ExpertHosted by Cloud Computing expert David Linthicum, this podcast is a no-hype look at the world of Cloud Computing, focusing on how to prepare the traditional enterprise to leverage resources outside of their firewalls.  This podcast talks about what's new, what's working, and has expert guests, including Sonian CTO Greg Arnette, who will provide you with the advice you need to be successful in the clouds.

Podcast | Cloud Computing Provider Spotlight: Sonian

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